Pocket Watch and Petticoats started in April 2015. Originally selling out of Sophia’s bedroom, ‘Dress Destiny’ stepped in after a lunch date with her mum. Whilst sipping out of a bone China tea cup and listening to Glenn Miller on the wireless, Sophia remembers saying to her mumma, ‘imagine if this time next year I had my own shop’. Well, it didn’t take a year, in fact, that very afternoon, they stumbled across an empty unit just after that now famous exchange over a scone whilst daydreaming. Within a week ‘Pocket Watch & Petticoats’ was born! The mayor of Ipswich opened the shop, a Vintage Ladies Flash Mob was arranged and the rest is History. She met her now husband Adrian 6 months later and within 6 months, their second store was opened in Bury St Edmunds.
Now, nearly 9 years later there has been 2 new shops, a new baby boutique business, a Pandemic, a relocation, a wedding, designing their own label in clothing and shoes as well as 2 babies. They are taking over the High Streets of the World, one petticoat at a time!
It hasn’t been plain sailing however, the economic climate, COVID, Brexit and Global influences meant the high street has been brought to its knees. They had to take the very upsetting and difficult decision to close their Ipswich Store as well as their baby boutique. Sophia was diagnosed with Breast Cancer in January 2023 and immediate surgery and chemotherapy was needed to regain optimum health. It was whilst in the throes of chemo and post cancer treatment that she decided to start her own clothing label to design items that she knew ladies would love. It was here her tagline ‘In the midst of a storm, beauty was born’ came to life and after viewing her amazing creations on here, we hope you can agree!